FOCUS IS A PARTICULAR SEGMENT OF A BROADER MARKET. THINK OF IT LIKE THIS: THE OVERALL MARKET MIGHT BE "CLOTHING," BUT A FOCUS WITHIN THAT COULD BE "SUSTAINABLE ACTIVEWEAR FOR PLUS-SIZE WOMEN" OR "VINTAGE BAND T-SHIRTS." FINDING A FOCUS ALLOWS YOU TO

focus is a particular segment of a broader market. Think of it like this: the overall market might be "clothing," but a focus within that could be "sustainable activewear for plus-size women" or "vintage band t-shirts." Finding a focus allows you to

focus is a particular segment of a broader market. Think of it like this: the overall market might be "clothing," but a focus within that could be "sustainable activewear for plus-size women" or "vintage band t-shirts." Finding a focus allows you to

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